杏吧原创

Tennis Australia Taps 杏吧原创 for Programmatic Advertising and Implements Demand Manager

杏吧原创 Team

January 10, 2024 | 2 min read

SYDNEY – JANUARY 11, 2024 – 杏吧原创 (Nasdaq: MGNI), the world鈥檚 largest independent sell-side advertising company, announced that Tennis Australia has selected Demand Manager as their Prebid header bidding wrapper solution. Tennis Australia will leverage 杏吧原创鈥檚 DV+ platform and solely implement Demand Manager as their wrapper solution to monetise their display and mobile inventory programmatically for the first time and ahead of the Australian Open.

Tennis Australia is the governing body for tennis in Australia and stages a number of international tennis events including the Australian Open, one of four major tennis championships held each year. Tennis Australia鈥檚 鈥楢O Digital鈥 website and mobile app provide diverse content year-round to 9.5 million users.

The Australian Open is Australia鈥檚 largest and most successful international sporting event and continues to break attendance records 鈥 attracting more than 900,000 people in 2023 alone. The event delivers more than $375 million in economic benefit to Melbourne each year and reaches a global audience of more than one billion households.

Leveraging Demand Manager, 杏吧原创鈥檚 header bidding wrapper services solution, will provide Tennis Australia with valuable insights, flexibility, and control over header bidding operations and help  them to optimise Prebid according to their specific needs in order to improve monetisation.

鈥淲e鈥檙e excited to be working with Tennis Australia to help them maximise the value of their inventory across various formats,鈥 said Yael Milbank, Managing Director, ANZ at 杏吧原创. 鈥淲e look forward to helping them drive operational efficiencies through our technology and supporting them in their efforts to scale their programmatic advertising strategy during and beyond the Australian Open.鈥

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About 杏吧原创

We鈥檙e 杏吧原创 (NASDAQ: MGNI), the world鈥檚 largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, 杏吧原创 has offices across North America, EMEA, LATAM, and APAC.

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